Benefits of Having a VA Handle Your Social Media Accounts Like Instagram, Twitter, and Facebook for Your Business

A lot of people will tell you how important social media campaigns are for marketing your brand or your products online. What they do not tell you is how much time you need to spend on these campaigns. And for every hour you put into social media, you lose an hour of doing other activities. While there are tools you can use to automate parts of a social media campaign, there are no tools to talk with the audience or do market research for you. And that’s where hiring a VA will come in.

VAs and Social Media Accounts

Virtual Assistants, or VAs for short, are independent online contractors that can take on a variety of tasks with their particular set of skills. You can hire a VA, referred to as a Social Media Manager, to handle your social media campaigns. Here are some things a VA can do when managing your social media accounts.

  1. Monitoring Social Media Accounts and Campaigns

Delegating everything to your VA has its advantages. One advantage is freeing up time to complete your other tasks. Another benefit is the level of knowledge your VA will have with social media; why do it yourself if someone can do it better? Whether you give them one task or let them handle all of your social media accounts, don’t hesitate to make use of their experience and abilities.

  1. Personally Engage with the Audience

Social media gives you and your customers a direct link to one another, which can be a curse and a boon. Direct engagement makes your business visible and relevant to other customers, but it will require you to put in some hours to nurture those connections to get more. If you do not have the time, a VA can engage with your audience in your place. They can even add a personal touch to your messages and replies.

  1. Putting Together Content

Nothing can be as stressful as wracking your brain to come up with content for your social media. If you are good at designing the content yourself, you can hire a VA to take care of the research for you. And if you do not have the skills, you can hire a VA, or a team of them, to take care of putting the content together. To know what kind of virtual assistant you need to hire, think about what content you need for your social media accounts.

  1. Do Research and Create Reports

Many business owners and solopreneurs know how essential social media can be for them, but few take the time to understand the complexities behind them. Whether you don’t have the time or you don’t feel like learning the deeper nuances of social media, hiring a virtual assistant is the next best step. With their knowledge, they can cut through the unwanted babble to do the research and compile reports on the latest news and trends.

By hiring a virtual assistant to handle all of your social media accounts, you will gain a valuable member of your team. There is no need to take on the essential yet tedious tasks of checking your accounts, messages, and engagements. Leave those to your virtual assistant. So, if you need a VA, or a team of VAs, to handle your social media and related content, please reach out to us.

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