IMPORTANCE OF FOLLOW-UP TO YOUR PROSPECTS
How many times do you follow up with a potential client, and why is it important?
When you are dealing with a potential client, the initial contact is essential but the follow up is also critical. Most sales are made with new clients after reaching out to them roughly five times. When you want to convert potential clients to loyal customers, you must follow up.
When you reach out via email, you still need to follow up. A single email is unlikely to provide you with the results you are looking for. When it comes to email follow up, you should send out the first email and follow it up the very next day but at a different time. You want to use the same information but present it in a different way, so the customer gets a new view of the point you are trying to make.
After the second follow-up, you should wait two days and send a second follow-up email. Then wait four to five days and send the last follow-up. If they still do not click through, you should send a “goodbye” email to let them know they will no longer receive information from your company.
Follow-ups should be personalized and give some sort of value to the consumer. Make sure it is highly respectful and that your brand is willing to go the extra mile. With proper email etiquette and following up, you are sure to see higher success rates.