7-POINT CHECKLIST TO PREPARE FOR BLACK FRIDAY
How to Prepare Your Business for Black Friday Sales?
Taking place right after Thanksgiving, many consider it as one of the busiest shopping days in the United States. Shopping chains, big and small, all offer great money-saving deals on a variety of items to entice shoppers to buy from them. And thanks to the modern age, there is more to Black Friday than just waiting in long lines, fighting through the rush of other customers, and trying to get your hands on items at discounted prices. Thanks to the internet, people can shop online as well as offline, which means small online businesses can also take advantage of Black Friday. Here are some ways you can prepare your business for the Black Friday Sales.
- Start Early
Believe it or not, some shoppers begin looking for shopping deals as early as October. With some good planning, you can make a few sales as you offer some coupons or pre-holiday specials. If you want, you can get the Black Friday sales done before the actual Black Friday comes. But how do you find out what your customers want? That leads us to point number 2.
- Look to Your Social Media
By using social media channels, you can gather essential insights about your customers with little to no effort. Sure, you can tell them that your online store will have some great discounts, but what if you don’t have what they want? To avoid this potential problem, you must listen to your customers. Read what they say and find out what they want.
- Optimize Your Products
Everyone has a long list of things they want to buy. But at a time like Black Friday, where almost everything goes on discount, what item takes priority on that list becomes unclear. To help your shoppers (and yourself), be sure to optimize every product you have on your site. By optimizing them, you make your products stand out and easy to find.
- Go Mobile
Since 2016, the total number of mobile internet users has overtaken the total number of desktop internet users. As a result, more and more businesses have made use of ‘mobile-friendly’ website designs, and so should you. By creating (or at least using) a mobile-friendly site, you can reach out to customers who are always online while on the go.
- Learn from the Big Boys
Big companies like Amazon make use of several marketing strategies that even small online businesses like yours can use. Study what they do and see if those strategies can work for you. For example, cross-selling is a well-used one, where it offers suggestions of similar items related to an item your customer just purchased.
- Focus Your Budget
Assuming you do not have the budget to make a powerful impact during Black Friday, then it would be best for you to focus on one goal. For example, if you do not have the funds to stock up on five products, then stock up on one item you know will sell. Or, if you cannot pay for a big marketing campaign using all social media, pick one platform to focus on instead.
- Hire a Virtual Assistant
You are going to need all the help you can get. A virtual assistant can take care of a single part of your online business process, which can get you some time to do something else. Hiring a VA is a cost-effective method to scale your business when on a short budget. And with the help of a VA or two, you can manage the rush that is Black Friday.
Shopping events like Black Friday are the best days for your online business to show its potential. But it can be difficult if you do not prepare for it. But by hiring a virtual assistant, you and your VA can take the necessary steps to make an impact on shopping holidays like Black Friday. If you are thinking of hiring a VA for your online business, please contact the VA Group so we can see what we can do to help.